Small Business Breakthroughs Magazine » Download Your Free Copy

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have to!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers, and you can watch the benefits pay offer many-fold.

24 thoughts on “Educate Your Customers

  1. I truly appreciate this post. I have been looking everywhere for this! Thank God I found it on Bing. You have made my day! Thank you again. Lusa Antonino Hachmann

  2. Helpful info. Lucky me I discovered your website accidentally, and I am surprised why this twist of fate did not took place earlier! I bookmarked it. Beverlee Hayward Anderegg

  3. Just wish to say your article is as astounding. The clearness in your post is just nice and i could assume you are an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the gratifying work. Nonnah Inglebert Lossa

  4. Everything is very open with a really clear explanation of the issues. It was definitely informative. Your website is useful. Many thanks for sharing! Alene Douglass Peck

  5. I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thx again! Sydelle Hill Chemush

  6. Hi! I just would like to offer you a big thumbs up for your great info you have right here on this post. I will be returning to your web site for more soon. Loraine Wally Quartet

  7. I blog frequently and I truly appreciate your content. This great article has truly peaked my interest. I am going to bookmark your website and keep checking for new information about once per week. I subscribed to your RSS feed as well. Mildred Des Cramer

  8. I would like to show my respect for your kind-heartedness giving support to people who need guidance on in this topic. Your special dedication to getting the message across has been rather practical and have consistently encouraged women just like me to get to their objectives. Your own useful publication implies a lot to me and additionally to my mates. Thank you; from everyone of us. Beverley Darrin Tevis

  9. Hey there. I found your web site via Google at the same time as looking for a comparable matter, your site came up. It appears great. I have bookmarked it in my google bookmarks to come back then. Ardella Dunc Thad

  10. Whats Happening i am new to this, I stumbled upon this I have discovered It absolutely useful and it has helped me out loads. I am hoping to give a contribution & assist other users like its helped me. Good job. Dre Dwight Archambault

  11. Hello! I just would like to give you a big thumbs up for your excellent info you have got right here on this post. I will be coming back to your blog for more soon. Pavia Rex Tamah

  12. Do you mind if I quote a few of your articles as long as I provide credit and sources back to your website? My blog is in the exact same area of interest as yours and my visitors would certainly benefit from a lot of the information you provide here. Please let me know if this ok with you. Appreciate it! Nancie Alexis Roselyn

  13. I would like to get across my love for your kind-heartedness giving support to those people that actually need guidance on the area. Your personal dedication to getting the solution throughout came to be remarkably insightful and has frequently permitted girls much like me to realize their goals. Your personal valuable key points means a whole lot a person like me and somewhat more to my office workers. Warm regards; from all of us. Karlen Fabe Willie

Leave a Reply to turkce Cancel reply

Your email address will not be published. Required fields are marked *