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Another Secret Revealed

In the last post we talked about the first secret to building a solid customer service plan and how to decide what your vision is. Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are really important here. An upper-class woman in her 30’s is going to have completely different expectations than a working class man in his 50’s. There are four main areas you need to consider and plan when figuring

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Glenis Gassmann

Shhh… I Have a Secret

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier. If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone they know! There are three secrets to good customer service, the first one we’re going to conquer is knowing exactly what

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Glenis Gassmann

Add Some Compost

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organisational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate level of success. Today we are going to cover the last four. Think of constructing your business model like planting a tree. At first, it’s so small and weak you wonder if it will even make it through the night. But you keep watering, fertilising, and

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Glenis Gassmann

The Corporate Puzzle

The 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organisational Strategy Management Strategy  People Strategy Marketing Strategy Systems Strategy These 7 areas will fine tune your plan for the ultimate level of success. In this lesson, we are going to cover the first three. Primary Aim It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business, and you need to think about what you want out of life. What do you dream about? How do you see your success unfolding?

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Glenis Gassmann

Mortar Makes it Happen

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: Innovation Quantification Orchestration If done well these three areas will help you build a solid foundation for you business. Let’s talk about each one of these for just a minute. Innovation Innovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be

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Glenis Gassmann
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